In a recent Harvard Biz article, Peter Merholz relates the trend at checkout toward Square and the Apple Store-type experiences to farmers’ markets and food trucks. Consumers want to tear down the barriers between the shopper and the merchant. They want the farmers market, not the supermarket. They want the food truck, not the restaurant, […]
Don’t struggle with the complex aspects of omnichannel retail
According to this article, a panel at the Retail Business Technology Expo (RBTE) “likened omnichannel to the early stages of internet connectivity after claiming retailers struggle with the more complex aspects of offering an omnichannel experience, such as personalization, seamless payments and single customer journeys.” Offer personalization by removing silos Many retailers assume each of […]
How to Market to Millennials and Baby Boomers at the Same Time
Four out of five retailers attribute almost 50% of their sales to baby boomers.1 But, this is soon to change as 80 million Millennials are entering their peak consumption years. That’s according to this report put together by Synchrony Financial. In it, they share their findings about Millennial and Baby Boomer shopping habits and strategies […]
Black Friday is Becoming Cyber November, So Move Online
Spending on Black Friday has fallen over the last three years since its peak in 2012 as you can see by the following graph from the New York Times: Fortunately for retailers, it’s not because consumers aren’t spending money. In fact, overall consumer spending has steadily increased over the last few years.1 Instead, there are […]
Why The Future of Loyalty Is Not A Loyalty Program
Ninety percent of all sentiment on social media around loyalty programs is negative, according to a recent CapGemini study. Combine that reality with the fact that most households are in 15+ legacy loyalty programs already and the tectonic shifts in how consumers are shopping and purchasing today, and it’s clear every company must rethink […]
Examples of a Great Shopping Experience
We found this article published by the Wharton School of Business that speaks to what makes a great shopping experience. The author of this article shares five pillars of retail satisfaction that should be used to build a platform that can help to create an amazing shopping experience. Those five are: Engagement: being polite, genuinely […]